USA Smartphone Penetration Level Reaches 57 Percent

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133.7 million people in the U.S. owned smartphones (57 percent mobile market penetration) during the three months ending in February up 8 percent since November according to the latest figures from comScore.

Apple ranked as the top OEM with 38.9 percent of U.S. smartphone subscribers (up 3.9 percentage points from November). Samsung ranked second with 21.3 percent market share (up 1 percentage point), followed by HTC with 9.3 percent share, Motorola with 8.4 percent and LG with 6.8 percent.

Top Smartphone OEMs

  Share (%) of Smartphone Subscribers
Nov-12 Feb-13 Point Change
Apple 35.0% 38.9% 3.9
Samsung 20.3% 21.3% 1.0
HTC 11.0% 9.3% -1.7
Motorola 9.5% 8.4% -1.1
LG 7.0% 6.8% -0.2

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform with 51.7 percent market share, while Apple's share increased 3.9 percentage points to 38.9 percent. BlackBerry ranked third with 5.4 percent share, followed by Microsoft (3.2 percent) and Symbian (0.5 percent).

Top Smartphone Platforms

  Share (%) of Smartphone Subscribers
Nov-12 Feb-13 Point Change
Google 53.7% 51.7% -2.0
Apple 35.0% 38.9% 3.9
BlackBerry 7.3% 5.4% -1.9
Microsoft 3.0% 3.2% 0.2
Symbian 0.5% 0.5% 0.0

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Tags: USA 

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