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Easier Publishing to Multiple Android App Stores

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The mobile advertising agency, InMobi has launched its own Android app store distribution platform that enables Android developers to publish their apps across global app stores in just a few clicks.

While app discovery on Google Play is a challenge for developers and users alike, alternative channels such as GetJar, Mobango, Slide Me and several third-party appstores based in China are estimated to drive billions of downloads every year. While these outside sources help developers reach millions of users in new markets, publishing to each app store independently presents several significant challenges.

InMobi's App Publish platform allows developers to avoid these and other pain points that come from deploying an Android app globally. In just a few clicks, developers can launch their apps in more than 130 global app stores -- and manage their presence in each app store using a single dashboard.

Payments and payouts are managed from all the app stores by a single payment.

Girish Prabhu, Head of Product Management for Developer Platforms InMobi, comments: "Paying for position and app discovery on Google Play is becoming increasingly expensive and ultra-competitive. The launch of App Publish serves to meet the mass desire from app developers to compete in multiple channels in a simple, profitable way. Early beta testers of App Publish have seen 30% more downloads through these new app store channels."

The launch of App Publish marks the integration of app distribution capabilities that InMobi gained through its acquisition of Metaflow Solutions in July 2012.

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Tags: inmobi  app store  android