Yahoo Buys Mobile News App - then Closes It
Published on: 25th Mar 2013
Yahoo has announced that it is buying the assets of a company that developed a mobile news content publisher and promptly shutting down the app
Yahoo has bought Summly, a mobile product company that developed a way of compressing news content to make it easier to read on portable devices.
"Mobile devices are shifting our daily routines, and users have changed not only what, but how much information they consume," said Adam Cahan, Yahoo's senior vice-president of mobile and emerging products.
"Yet most articles and web pages were formatted for browsing with mouse clicks. The ability to skim them on a phone or a tablet can be a real challenge - we want easier ways to identify what's important to us."
At the age of 15, Nick D'Aloisio created the Summly app at his home in London. Nick and the Summly team are joining Yahoo! in the coming weeks.
Financial terms were not disclosed.