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Samsung Scraps Role of UK/Ireland Marketing Director
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Samsung's corporate marketing director for the UK and Ireland has been made redundant the company confirmed to trade press.
In a statement, a Samsung spokesperson said the move was "a result of a change in our strategic direction".
It added: "We thank Andrew for his unwavering commitment and passion and for the part he has played in helping us dramatically improve our brand value whilst also delivering an outstanding Olympics activation. Marketing at Samsung is much stronger as result of Andrew's influence."
Only last week he was nominated as one of the contenders for the Marketer of the Year award by The Drum marketing trade magazine.
Garrihy joined Samsung in 2011 from Vodafone.
On the web: The Drum - Marketing Week
Tags: [samsung] [UK] [Ireland]
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