Servebase Partners with Movanta to Offer Retailer Branded Mobile Apps with Payment
Published on: 10th Mar 2013
Mobile marketing firms Servebase and Movanta have integrated their solutions to provide retailers with a white label mobile app that lets a retailer send targeted messages and run a loyalty scheme on their customers' phones using insights gathered from their payment stream information.
The mobile app is integrated to the Servebase payment gateway, ANYpay, providing real-time payments data. Using the Movanta campaign management tools, the retailer's marketing department can then use the app to send promotional messages based on a customer's purchasing activities.
Ritz Steytler, CEO of Servebase, noted that: "With the powerful combination of payments and mobile technology, any merchant should have the ability to roll-out the most successful retail programmes without breaking the bank, whether that be a scheme such as Tesco Clubcard, Amazon Recommends or an iTunes style wallet to be used across all channels. Servebase and Movanta have paired up to provide retailer's with those tools in a simple to use and manageable way."
Previous Story << M2M Will Drive Mobile Operator Data Revenues Past Voice Revenues by 2018