Opera Software Launches Mobile Advertising Agency

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Opera Software has announced the launch of a fully owned subsidiary Opera Mediaworks which will operate as a mobile advertising agency.

Opera Mediaworks already services more than 80,000 mobile sites and mobile applications, managing more than 50 Billion ad impressions per month and enabling more than $400 Million dollars of publisher revenue in 2012. 

Also announced is a new performance-based mobile advertising platform called Opera Mediaworks Performance, which is aimed at advertisers. Based on the idea that mobile advertising should entice consumers to connect directly with the advertiser, Opera Mediaworks Performance facilitates real-time targeting and reporting on mobile ad campaigns.

Additionally, Opera Mediaworks offers four service areas targeting advertisers, publishers, mobile operators and unspecified "others" that participate in the mobile economy.

"Opera has worked hard and smart to bring together a stellar portfolio of products and solutions to service all the various players in the mobile ecosystem. We are proud to launch the Opera Mediaworks brand to simplify our offering as the world's largest mobile ad platform," says Mahi de Silva, EVP for Consumer Mobile for Opera Software and CEO of Opera Mediaworks.

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