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Big Jump in US Smartphone Adoption Driven Largely by Apple
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Apple ranked as the top single smartphone manufacturer in the USA with 37.8 percent market share during the three month average period ending January 2013, according to comScore
Meanwhile, Google Android led as the top smartphone platform with 52.3 percent platform market share.
Smartphone OEM Market Share
129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers (up 3.5 percentage points from October).
Samsung ranked second with 21.4 percent market share (up 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up 0.3 percentage points).
Smartphone Platform Market Share
Google Android ranked as the top smartphone platform with 52.3 percent market share, while Apple's share increased 3.5 percentage points to 37.8 percent. BlackBerry ranked third with 5.9 percent share, followed by Microsoft (3.1 percent) and Symbian (0.5 percent).
Top Smartphone OEMs
| Share (%) of Smartphone Subscribers | |||
|---|---|---|---|
| Oct-12 | Jan-13 | Point Change | |
| Apple | 34.3% | 37.8% | 3.5 |
| Samsung | 19.5% | 21.4% | 1.9 |
| HTC | 11.4% | 9.7% | -1.7 |
| Motorola | 10.0% | 8.6% | -1.4 |
| LG | 6.7% | 7.0% | 0.3 |
Top Smartphone Platforms
| Share (%) of Smartphone Subscribers | |||
|---|---|---|---|
| Oct-12 | Jan-13 | Point Change | |
| 53.6% | 52.3% | -1.3 | |
| Apple | 34.3% | 37.8% | 3.5 |
| BlackBerry | 7.8% | 5.9% | -1.9 |
| Microsoft | 3.2% | 3.1% | -0.1 |
| Symbian | 0.6% | 0.5% | -0.1 |
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