Vodafone India Expanding "Women Only" Retail Stores Concept
Published on: 5th Mar 2013
Note -- this news article is more than a year old.
Vodafone India says that it is expanding its women only retail store concept national, and by the end of this week, Vodafone will have 15 "Angel Stores" fully operational across the country.
The Vodafone Angel Store is completely managed and run by women employees.
Marten Pieters, Managing Director & CEO, Vodafone India said, "The Angel stores are a part of Vodafone's commitment to provide our women employees with one of the most secure and productive work environment. Additionally, our women customers feel more welcomed while visiting the store. Going forward, we will continue to expand the Vodafone Angel Store network across more locations."
Spread across 13 states in India, Vodafone Angel Stores is now a 15-outlet strong network. The 16th store will be opening in Kerala. In each of these locations, the Vodafone Angel store has the distinction of being the first of its kind retail outlet with only women staff members, including security, pantry staff, customer service resources as well as management level personnel.
Research and customer feedback has revealed that the Angel Stores help in improving the quality of customer service as women with their character traits of greater patience and empathy are able to act and help in speedy resolution.
Interestingly, latest findings within Vodafone indicate higher productivity and performance parameters recorded by the Vodafone Angel Stores, across locations.