Zain to Test Joyn RCS Based Services in Kuwait
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Zain has announced that it is to carry out trials of the Rich Communications Services (RCS) based Joyn platform, initially in Kuwait, with other countries to follow later.
Joyn is a global initiative to deploy inter-operator RCS and Zain is gaining access to it through its relationship with Vodafone, with which it has a Partner Market agreement.
Joyn services enable customers to chat and enrich messaging or voice calls by exchanging images or video simultaneously during calls with any member of their contact list that has Joyn. Additional services such as voice over IP (VoIP) or IP-video call will be introduced in the near future.
Zain said that it is set to pilot Joyn in the Middle East in order to assess its suitability and compatibility with local conditions.
Joyn has been piloted and introduced by a number of leading mobile operators around the world, and Zain is keen to have the platform piloted in the Middle East as soon as possible.
Zain Group CEO, Mr. Scott Gegenheimer said: "Our policy to innovate means we are always looking to trends and developments in other parts of the world that we think would also enrich the user experience in the markets in which we operate. Our decision to pilot Joyn reaffirms our commitment to allowing our customers access to leading-edge technology and services in the shortest period of time possible."
Joyn is a certification trade mark of the GSMA and the consumer facing-brand for Rich Communication Services.
Tags: [rcs] [joyn] [zain] [Kuwait]
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