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Airtel to Target Women Farmers in Africa with Mobile Services
Published on:
Airtel Africa is to establish a Farmer's Information System, which will enable women farmers to access real time information related to weather, changes to the policy environment (such as taxation and regulation), available support services; as well as other areas.
In addition, Airtel will also offer Internet protocol messaging services and closed user groups.
This follows a memorandum of understanding signed between the UN Women (The United Nations entity for gender equality and the empowerment of women) and Airtel Africa.
UN Women will identify the farmers to be covered under this initiative, whilst Airtel will package and deliver the appropriate mobile services for them.
Christine Musisi, UN Women's Regional Programme Director for the East & Horn of Africa, said: "This exciting new partnership will use the power of mobile telecommunications to engage and empower women in rural and urban areas. Working with Airtel, UN Women can reach entrepreneurs faster, through communications platforms as they already own mobile phones. Increasingly, both the public and private sectors recognize that empowering women is smart economics, and that women must be brought to the heart of Africa's development."
The agreement is slated to last for two years, after which it will be reviewed.
Tags: [bharti airtel]
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