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Mobeam Inks Deal to Expand Use of Barcodes in Mobile Coupons
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Mobile barcode software developer, Mobeam says that it has formed a partnership with semiconductor vendor, Ams to develop integrated solution consisting of Ams' light sensors and Mobeam's light-based beaming technology.
The dream of paperless "mobile couponing" has remained elusive because the vast majority of in-store laser scanners cannot scan 1D barcodes displayed on mobile phones. The Ams and Mobeam technology partnership gives handset makers the ability to finally overcome mobile couponing's last technical barrier.
The partnership integrates Mobeam's technology with Ams' digital light sensor optical module to provide smartphone vendors with a turn-key solution and differentiation without the need for additional components. The Ams TMD3990 module utilizes the same type of proximity IR LED that is already used in smartphones today to disable the touch-screen display.
"The combination of Mobeam technology and Ams sensors will give smartphone makers a single, accurate and powerful integrated solution to participate in the growing mobile couponing and mobile commerce markets," said John Heugle, Ams CEO.
More than 500 million people around the world are expected to receive mobile coupons this year, a 30% increase from 2012. Efficient transfer of barcode data is essential to expand the mobile couponing market. Enabling consumers to use their smartphones to redeem digitized coupons will provide an eco-friendly solution, added convenience, and help to accelerate mobile commerce.
Devices are currently being sampled by Ams. Full production of the TMD3990, which combines Color Light Sensing, proximity detection and IR LED barcode transmit function, is scheduled for 3Q2013.
Tags: [mobeam]
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