BBC's IPlayer Sees Surge in Mobile Users for TV Streaming Service
Published on: 28th Feb 2013
Note -- this news article is more than a year old.
The UK broadcaster the BBC says that it saw a significant increase in usage of its internet video service iPlayer since the festive period primarily on mobile and tablet devices which were up by nearly a third in just one month.
The surge in mobile device usage could be indicative of the strong sales of smartphones and tablets over Christmas in the UK.
The BBC also saw a record 272 million BBC iPlayer requests for TV and radio programmes in January 2013 -- up 26% on previous month
The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener's profile (although more in line with home broadband users)
BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time