Nokia Launches Mobile Content Service in Kenya
Published on: 26th Feb 2013
Note -- this news article is more than a year old.
Nokia today announced that its Nokia Life mobile content service will launch in Kenya, one of Africa's largest economies, through a deal with Safaricom and Airtel.
Nokia Life delivers tailored, locally relevant content in local languages and works on a wide variety of Nokia mobile phones, without the need for a data plan. Nokia first introduced the service in India in 2009, and has since expanded to China, Indonesia and Nigeria, offering daily tips and actionable advice on topics such as education, health, infotainment and agriculture.
In Kenya, Nokia Life will offer a full suite of services under the Education, Health, Spirituality and Entertainment categories. These include services like Learn English, developed in partnership with the British Council; Life Skills, developed with Foundation for Social Change; and Parenting Advice, developed with Plan International.
"Access to information and knowledge is key to unlocking opportunities for youth and overall progress in society," said Jawahar Kanjilal, Global Head of Nokia Life. "We are delighted to introduce Nokia Life to Kenya with its rich set of relevant services that will help users connect easily to information that matters to them, and in the longer-term, help entire communities thrive."
Nokia Life will be available starting next month. Nokia Life services will be available free of charge for an initial 30-day trial period, with the option to subscribe monthly from 2 Kenyan Shillings per day, to receive messages on a daily basis. The service will be available in both English and Swahili languages.