Amobee Signs Mobile Advertising Deals with Four Affiliated Networks
Published on: 25th Feb 2013
Note -- this news article is more than a year old.
The mobile advertising agency Amobee has signed exclusive agreements with four Asian mobile networks Globe Optus and Telkomsel all part owned by Singapore Telecom which is also an exclusive partner with Amobee.
Amobee said that its Pulse for Publishers platform gives each of these operators the ability to enhance mobile inventory with targetable user data, therefore enabling brands to achieve better results by reaching the right consumers, at the right time, in the right place, with the right offer.
Allen Lew, CEO of Group Digital L!fe, SingTel, said, "Consumers are increasingly choosing mobile devices for the consumption of content and to conduct research for their purchases. Many of them are also warming up to targeted ads which reflect their interests, connections or locations. This makes the mobile space increasingly relevant for brands and advertisers."
He added, "By working with Amobee, the SingTel Group is extracting value from our unique assets - the scale of our regional customer base and our deep customer insights - to offer mobile advertisers the most mileage out of their spend."