LG to Focus Smartphone Development into Four Categories
LG Electronics (LG) is unveiling a smartphone lineup at Mobile World Congress (MWC) that it says will focus on a four-tier strategy. The four Optimus series devices - G, Vu:, F and LII - all feature LG's next generation core technologies.
With an initial target to sell 10 million smartphone each quarter and double sales of LTE devices in 2013, this is LG's most ambitious smartphone strategy to date. Flagship models from the G and Vu: series will target the premium segment while the F and L series will be positioned as more mass audience smartphones for LTE and the 3G markets, respectively.
LG Optimus G Series
The Optimus G is the first smartphone in the world to employ Qualcomm's powerful Snapdragon S4 Pro Quad-Core processor. And LG's True HD IPS Plus display and Zerogap Touch technology deliver high quality images and claimed superior touch responsiveness. Originally launched in key target LTE markets, the LG Optimus G is making its debut in over 50 countries.
The newest addition to LG's Optimus G series, the Optimus G Pro, was recently introduced to the Korean public. The Optimus G Pro is a LTE-equipped smartphone with a 5.5-inch Full HD IPS display and new UX features such as Dual Recording and Virtual Reality (VR) Panorama.
First unveiled on LG's Optimus G, QSlide provides the ability to display two full-sized windows simultaneously, enabling users to perform a greater combination of tasks with increased efficiency. The recently upgraded version of QSlide allows for the opening of two apps at the same time in full screen mode and change the size, position and transparency of QSlide windows as needed.
LG Optimus Vu:
A new hybrid LTE device that combines the portability of a smartphone with the viewing experience of a tablet, LG's Optimus Vu: is equipped with a 5-inch, 4:3 aspect ratio display. With the recent addition of the Optimus Vu: 2 in the Korean market, there are now two devices in Vu: Series that deliver a mobile user experience with UX features such as Vu: Talk and QRemote.
LG Optimus F Series
Both the Optimus F5 and Optimus F7 were specifically designed for consumers making the transition from 3G to 4G networks. The launch of Optimus F Series this year will enable LG to expand its footprint rapidly in the burgeoning4G LTE market. LG Optimus F will deliver to new 4G customers the speed of LTE and a range of useful UX features without the high entry fee demanded by most 4G smartphones.
LG Optimus LII Series
The Optimus LII Series were developed around four new design elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and a home button with Smart LED Lighting.
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