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Multiple Phone Use is Rising in BRIC Markets - Except India
Published on:
In three of the high-growth BRIC (Brazil, Russia, India and China) markets, using multiple mobile devices is becoming the new norm. In India, however, the overwhelming majority (89%) of mobile owners still only carry one device, much like in the USA, where only 17 percent of mobile subscribers own more than one phone.
Analysis by Nielsen Wire shows that more than half of the mobile owners in Russia (51%) own two or more mobile phones, and nearly half in Brazil (48%) use multiple phones. In fact, ownership of three or more phones is highest in Brazil at 15 percent.
The use of multiple phones is also a growing trend in China, where more than one in three mobile subscribers owns multiple phones.
So why are consumers increasingly owning multiple devices? In some cases, they keep their old device when they upgrade, saving the original device as a backup or alternate. In other cases, consumers carry separate devices for work and personal use. In China and Russia, for example, smartphone owners were more likely to use their handsets for business, whereas most non-smartphone owners had phones for personal use.
Another factor fueling the multi-phone trend in BRIC countries is the established market for secondhand and refurbished devices. In Brazil, secondhand and refurbished handsets account for about one in 10 phones. And as smartphone ownership continues to grow, smartphone owners in BRIC markets are slightly more likely to own a secondhand or refurbished phone.
Tags: [Brazil] [Russia] [India] [China]
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