2ergo Announces NFC Free Mobile Payments and Loyalty Platform

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Mobile marketing firm 2ergo Group has launched a plug and play module for use by retailers seeking to launch contactless payment services.

The company said that its "podifi" technology is compatible with any Wi-Fi enabled handset and existing electronic point of sale (EPoS) terminals.

Developed by the team behind the Orange Wednesdays mobile technology platform, podifi is based around a small hardware device called a pod, which can plug into any standard merchant cash till without needing any POS upgrade. Consumers use a simple smartphone App to transact, and Merchants and Brands access a self-service cloud-based management platform, to create, launch and manage sophisticated mobile loyalty and payment programs.

The podifi platform was designed to be upgraded to support NFC at a later date.

The platform has been endorsed by major EPoS manufacturers including Casio Electronics, YCR (Sam4S and Samsung EPOS), ICR Touch, Geller, Uniwell and Sharp Electronics and has already been deployed in commercial trials with O2 and Salford University.

"Wi-Fi is mature, reliable, cost effective and a technology consumers and merchants implicitly understand," said Ariya Priyasantha, 2ergo Product and Innovations Director. "Some lateral thinking was required to develop the platform and 'close the loop' with real time reporting and analysis but it was an obvious choice for podifi and the same decision process we followed when developing the Orange Wednesdays platform. WAP was the latest technology at the time but we chose to use SMS because of the reliability and consumer acceptance. Many years and millions of transactions later it's still going strong - we expect the same with podifi."

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Tags: 2ergo  contactless payments 

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