Sprint Nextel and Telefonica Join Forces in Mobile Advertising Push
Published on: 20th Feb 2013
Note -- this news article is more than a year old.
USA based Sprint Nextel has joined with Telef nica to create one of the largest mobile advertising alliances in the world.
Through this agreement, between Telefónica Digital and Sprint's Pinsight Media+, the two companies will collaborate on ways to enable global brands to potentially reach more than 370 million mobile customers across the United States, Europe and Latin America with targeted advertising.
The intention is that the network will grow further in scale, particularly to include Asia.
Building on the existing segmentation targeting used today, Pinsight Media+ allows customers to choose whether they would like to share anonymous information about the way they use their mobile device. Pinsight Media+ then uses this information to provide targeted ads on Sprint-owned and -operated properties, such as Sprint Web on-deck portal for mobile and Sprint Zone.
Sprint customers will continue to see advertisements online and in ad-supported applications and content, regardless of whether they have opted in to receive usage-based targeted ads. If a user chooses to opt in, the interest-based targeted ads will be more relevant to the user's personal interests.
In addition to the agreement with Pinsight Media+, Telefónica, in partnership with Vodafone and Everything Everywhere, has also created the Weve joint venture in the UK to accelerate the development of mobile marketing and m-commerce services there.