|
|
59 Percent of Top Brands Now Use Instagram, Reaching 90 Million Active Users
Published on:
The world's top brands continue to grow their presence on the mobile photo sharing service, Instagram, adding 1.6 million followers in the past three months and increasing engagement by 35 percent.
Simply Measured's quarterly study of Instagram found that despite many changes to the photo-sharing site, Instagram brand adoption grew nine percent, outpacing all other social networks except Pinterest, which grew 10 percent. In total, 59 percent of Interbrand 100 companies are using Instagram today, reaching 90 million active users.
Recent introduction of Instagram Web Profiles that give brands a place to call their own, and Web Feeds that give users a new way to engage with content, had a significant impact on brand awareness and engagement. Over the last quarter, followers of the Interbrand 100 increased by 41 percent, reaching a total audience size of 5.8 million users, and engagement with top brands increased 35 percent.
Among top brands, luxury and apparel companies continue to lead the way. Adidas and Ralph Lauren rose in the rankings to join the top ten brands, each with more than 100,000 followers. This group that saw average engagement growth of 19 percent, while Gucci and Tiffany & Co roughly doubled their follower engagement, growing audiences by 65 percent and 75 percent respectively.
"With 90 million active followers, it is clear that despite recent changes Instagram is proving to be a powerful channel for top brands to engage consumers through photo-sharing," said Adam Schoenfeld, CEO of Simply Measured. "Now that the platform is maturing, it is no longer just about adoption. Instead, brands need to pay close attention to how their followers are responding, and make the necessary adjustments to capture their attention and realize the full potential of this powerful network."
Tags: [instagram]
|
| |
|
| |
|
| |
|
| |