Nokia Siemens Networks Smart Wi-Fi Makes Mobile Integration Seamless

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­Nokia Siemens Networks is launching Smart Wi-Fi to seamlessly integrate wireless local area networks (WLAN) with cellular, mobile networks. Smart Wi-Fi comprises four elements that combine operator-controlled Wi-Fi and cellular services into a Heterogeneous Network (HetNet) with traffic steering capabilities.

"Nearly all smartphones and tablets have the ability to use Wi-Fi. Operators have a clear opportunity to use this mature, cost-effective technology to enhance the experience of mobile broadband, especially in underserved indoor public areas", said Randy Cox, head of Small Cell Product Management, Nokia Siemens Networks. "With our Smart Wi-Fi, mobile operators can integrate and control Wi-Fi networks to deliver a cellular-like experience on Wi-Fi as part of a broader HetNet".

The four elements of Nokia Siemens Networks Smart Wi-Fi are Smart Wi-Fi Connect, Smart Wi-Fi Converge, Smart Wi-Fi Optimize and Smart Wi-Fi Personalize.

Smart Wi-Fi Connect allows operators to plan and deploy their own Wi-Fi networks. The solution element includes high-performance access points and gateways for operators who are deploying their own Wi-Fi networks. In addition, the company provides the service capabilities to analyze, plan, deploy, integrate and optimize the operator's own or partner Wi-Fi networks.

Smart Wi-Fi Converge enables operators to integrate Wi-Fi networks into their core network and provide device provisioning for seamless subscriber access to Wi-Fi. This element includes device management and subscriber authentication for provisioning Wi-Fi, as well as approaches to managing security, billing and policy control and the tools to deliver cellular services over Wi-Fi.

Smart Wi-Fi Optimize introduces Wi-Fi traffic steering capabilities based on Wi-Fi traffic loading. Operators are able to decide based on the traffic level when to steer subscribers between Wi-Fi and cellular to ensure that subscribers are always using the most suitable network layer to provide optimum performance. Traffic steering gives operators more predictability over the Wi-Fi experience and helps maximize their HetNet assets to boost subscriber satisfaction.

Smart Wi-Fi Personalize includes the recently introduced Customer Experience Management (CEM) on Demand for Wi-Fi. CEM on Demand gives operators subscriber level visibility and allows them to target subscriber segments to provide promotional Wi-Fi sign-up campaigns and/or automatic Wi-Fi provisioning.

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