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Orange to Start Selling Phones Aimed At Older Consumers
Published on:
France Telecom-Orange has announced that it will start selling Fujitsu smartphones in Europe - marking the Japanese company's first extensive foray into the smartphone market outside Japan.
The initial offering will be the STYLISTIC S01, a smartphone designed especially for senior users, and will be available through Orange in France in June 2013.
Based around the human-centric technologies that Fujitsu has cultivated for over a decade, the STYLISTIC S01 also offers a variety of original, functions designed to reduce barriers to smartphone adoption by maximizing ease of use.
One of these barriers is conventional touchscreens, which do not offer the tactile sensation of pressing a physical button. The STYLISTIC S01, however, employs a unique screen technology that requires users to apply the same level of pressure to on-screen icons as they would to buttons on a keypad. This helps users avoid inadvertent touches, preventing unintended operations and improving input accuracy. Furthermore, the intuitive graphic user interface features extra-large icons and a simplified layout to ensure straightforward navigation for easier operation. The STYLISTIC S01 is also equipped with a loud personal security alarm that can be used to alert people in the surrounding area in emergency situations.
The handset incorporates audio technology that optimizes the frequency range based on a user's age, making it easier to hear the voice of the person on the other end of the call. Another user-friendly audio function slows down the speech of callers who speak rapidly without lowering the pitch of their voice or changing the length of the conversation.
These and other features are currently in use in the Fujitsu Raku-Raku Phone series for seniors, which has been offered by NTT DoCoMo since 2001 in Japan where it has sold over 20 million units.
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