Vimeo Buys Mobile Video Editing Software

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­Online video website, Vimeo has announced the acquisition of Echograph, a popular iPhone and iPad app that allows users to create and edit animated GIFs. As part of this acquisition, Vimeo will offer the previously $2.99 app for free from the iTunes App Store.

The Echograph team will report to Vimeo's President Dae Mellencamp. App creator Nick Alt will transition from his role as Clear-Media's CEO to Vimeo's Vice President of Mobile, leading development across all platforms. Terms of the deal were not disclosed.

"We chose Echograph because it helps people easily create beautiful high quality video content," said Kerry Trainor, Vimeo CEO. "That, with Nick's proven track record of building innovative video apps made it a perfect fit for Vimeo."

Financial terms were not disclosed.

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