Samsung Announces Four Budget Feature Phones

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Samsung Electronics today announced the launch of REX a new series of feature phones. Each device has been tailored to give users access to a variety of unique features that have been developed at an affordable budget.

"As the number one mobile leader and innovator, we are committed to developing the best possible mobile solutions to suit all lifestyles and budgets, which is why we are so excited to launch the REX series across a number of the world's fastest growing markets," said JK Shin, President and Head of IT & Mobile Communications Division at Samsung Electronics.

The Samsung REX series consists of four devices: REX 90, REX 80, REX 70, and REX 60.

"Feature phones continue to represent a large opportunity for mobile handset makers, especially in price-constrained emerging markets," said Ian Fogg, senior principal analyst, mobile and telecommunications research at IHS. "IHS estimates that there will be 653 million feature and entry-level mobile phones shipped globally in 2013. Entry-level smartphones must compete with ever smarter touch screen feature phones that offer many of the same social network, games, and mobile Internet benefits as smartphones but at an even more compelling price."

Pricing and release details are still being confirmed.

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Rex 70


Rex 80

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