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UK Retailer Sees Heavy Traffic to Sports Websites from InStore Wi-Fi

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UK department store retailer Debenhams has found a huge number of men using its free Wi Fi service to browse sports websites on their phones, while their wives and girlfriends are shopping.

Sites such as BBC Sports, Sky Sports, LiveScore and YouTube are the most popular, with men telling Debenhams they are spending an average of thirty minutes on their mobiles checking the latest results, watching video clips and sharing their reactions on Facebook.

Debenhams spokesperson Helen Lacey says: "The fantastic advantage of our free Wifi from O2 is that you don't have to worry about having a signal, slow browsing or using up all of your data allowance. It's easy to use and gives our customers access to a huge variety of Debenhams information and special deals as they walk around the store."

In order to help all the shopping widowers, Debenhams has created special "man crèches" in its stores.

Debenhams offers free O2 Wi-Fi throughout all its 172 shops and the largest WiFi coverage of any department store in the UK.

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Tags: wi-fi  UK