|
|
20% of Australian Smartphone Users Bank on Them
Published on:
Smartphone users are switching from browsers to apps for their online banking. The proportion of Australian smartphoners who use their phone to conduct online banking transactions is now over 20%, according to Roy Morgan's latest Mobile Phone Monitor.
With mobile banking on the rise, the proportion of smartphone users who bank on the computer has dropped: fewer than half of smartphoners now use a computer for their banking transactions.
The adoption of mobile online banking differs between brands: 28% of Apple iPhone users compared to 18% of Samsung users.
Samsung owners, however, are driving the growth in mobile banking. The proportion of Samsung users who bank on their mobile almost doubled in the past year.
This growth reflects the increased availability of mobile banking applications on Samsung's Android operating systems.
In the past year, users of both brands have made moves away from the personal computer as their online banking device.
Tags: [mobile banking] [Australia]
|
| |
|
| |
|
| |
|
| |