LTE Deployment Quicker Compared to 3G, Says Smart

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The deployment of LTE service by Philippines based Smart Communications is progressing at a much quicker pace compared to when it first rolled out 3G services in 2006 a company official said.

"It's difficult to put an exact number to it, but based on the data that we have, LTE's deployment has outpaced 3G's by leaps and bounds," said Smart Broadband Internet and Data Services Head Lloyd Manaloto said.

"This is mainly because we have learned a lot from the deployment of our 3G network which now allows us to install equipment, introduce new services, and determine which gadgets to offer faster than ever before," he added.

The telco exec further explains that before the age of 3G, nobody really understood how people would take to mobile data services.

"What webpages and web-based services will Filipinos frequent on their phones? When and where will they use their data connections? Which cities and towns have the highest demand for Internet connectivity? How much are they willing to pay for the service?-these are just some of the predicaments which we have already figured out and have helped us better plan our strategies for LTE," Manaloto said.

Smart has tripled its LTE coverage since it was launched in August 2012. To date, Smart LTE is currently present in over 770 establishments in 10 cities across Metro Manila and in Boracay, Cebu, and Davao.

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Tags: smart communications  lte  wcdma  Philippines 

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