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Increasing Levels of SMS Spam Complaints in New Zealand
Published on:
The number of spam texts reported to New Zealand's authorities has increased nearly fivefold in the six months following the introduction of a new spam reporting tool for mobile device users.
The new mobi site was launched in June 2012 by the Department of Internal Affairs that makes it easy for users of mobile/smartphones and hand-held devices to complain about SMS spam.
Mobile developer Run The Red worked with Internal Affairs to simplify the spam reporting process. The project was undertaken in line with the Government's objective to make it easy for people to complete government transactions in a digital environment.
"Run The Red's deep understanding of the digital and mobile space has supported us in taking another step towards meeting this objective," says Toni Demetriou, who heads the Department's Electronic Messaging Compliance team. "When people receive an unsolicited text message, they want to report it there and then. Previously they had to forward the text and then log onto our website later to provide more details, which discouraged many people.
The Department of Internal Affairs encourages New Zealanders to report unsolicited text messages by forwarding the message free of charge to SPAM (7726). Complainants then receive a text message response containing a hyperlink to the mobi site https://7726.govt.nz where they can provide further information about their complaint. The mobi site is a website specifically designed for smaller devices such as smartphones and tablets.
Run The Red manages the secure two-way texting between the Department and the complainant as well as the complaint processing through its Enterprise SMS Gateway and RedX mCRM Platform.
Tags: [sms] [spam] [New Zealand]
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