New Zealand's 2degrees Reports Record Mobile Data Traffic Levels

Published on: 5th Feb 2013

­New Zealand's smallest mobile network, 2degrees says that mobile data traffic on its networ almost triple in the last year. Last month alone (January 2013), customers used the most data ever recorded on the 2degrees network in one day. The holiday period also saw 2degrees customers smash all previous usage records with an 81% increase in national voice and a 74% increase in international voice minutes on Christmas Day. Data usage also soared by a record 200% on last year.

In a statement, 2degrees added that its customers are also sending more than double the amount of texts they were two years ago.

2degrees Chief Marketing Officer Malcolm Phillipps says 2degrees research shows that 85% of customers with smartphones are regularly watching videos, social networking and researching products and services and 73%* admit they never leave home without their smartphone.

"This is unprecedented growth and clearly shows that we're not only using mobile to communicate in more ways, but also more than ever before," says Mr Phillipps.

Looking ahead, Mr Phillipps expects further growth this year as more Kiwis realise the benefits of mobile.

"We're expecting smartphone sales penetration to reach 60% this year and usage growth to continue - particularly in regards to data - as customers find more ways to use mobile devices in their everyday work and personal lives."

 

Tags: [2degrees]  [New Zealand]