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Cisco Launches Mobile Version of its Sports Stadium Content Platform
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Cisco has launched a mobile version of its StadiumVision system -- that delivers live video to fans' mobile devices in sports and entertainment venues.
The solution uses a high-density Cisco®Connected Stadium Wi-Fi network to bring video straight to the latest smartphones and tablets with minimal delay. Global sports and entertainment leaders the Brooklyn Nets (Barclays Center), Real Madrid (Estadio Santiago Bernabéu) and Sporting Kansas City (Sporting Park) are the first to be implementing StadiumVision Mobile in their venues.
When integrated with an in-venue app, the solution delivers live video and data feeds and offers multiple channels of content such as a replay channel, an alternate-view channel (a view of the bench during timeouts), and a data channel (for stats, trivia contests and multi-player games). These options create a more interactive and personalized experience and open business opportunities for the venue and teams through targeted advertising, sponsorship activations, promotions, branding and more.
Cisco said that the solution was developed with an open interface to meet custom software requirements and integrate with in-venue apps.
Cisco StadiumVision Mobile also represents the industry's first proven solution to use multicast over Wi-Fi, which enables one source to be broadcast over an optimized network to many devices in a highly efficient way. This is a significant advancement over traditional unicast solutions, where one video channel is replicated multiple times across the network to each device.
Tags: [cisco]
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