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CAT Telecom Launches Campaign Ahead of CDMA Shut-Down

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Thailand's CAT Telecom has committed to spending THB200 million (USD6.7 million) on a marketing campaign to migrate its remaining CDMA customers onto its 3G network prior to the network's closure next month.

The company has an estimated 110,000 customers still using the CDMA network of which some 90,000 are thought to be prepay users.

The shut-down of the network was due to take place last week, but CAT Telecom said that the time that it is not yet ready for the closure and delayed it until the end of March.

The company will be running a series of advertisements and special offers to entice customers who are going to need a new phone and service to stay with CAT Telecom.

Rival network, True has around 40,000 customers left on its CDMA network, which it is also closing down at the same time.

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Tags: cat telecom  cdma  Thailand