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Surge in Sales After Government Widens Smartphone Subsidy Scheme
Published on:
The Malaysian government has lifted the price limit on smartphones that it will offer a rebate on to younger consumers - leading to a surge in sales in the country.
The government is offering a RM200 (US$65) rebate on smatphones to low-waged people aged between 21-30, but the offer was originally limited to smartphones costing less than RM500 (US$163). That price limit has now been removed, opening up the rebate to all models.
The scheme is on a first-come-first served basis and will be for the first 1.5 million eligible youths who may claim their smartphones while stocks last.
Jason Lo, Chief Executive Officer of Tune Talk, told the Bernama news agency that since the announcement, demand for its smartphones has risen by over 50 percent.
"The announcement was a good move by the government. We receive around 10 to 15 new applications for the rebate daily and the number is rising," Lo told the news agency..
Whilst the Youth Communication Package is a scheme implemented by the mobile networks, this initiative, coordinated by the Malaysian Communications and Multimedia Commission (MCMC), was announced by the Prime Minister as part of Budget 2013 tabled in September this year to encourage more youths especially those in rural areas to access the nation's broadband facilities.
Meanwhile, owners of small online businesses between the ages of 18 and 65 will be able to start applying for the Get Malaysian Business Online (GMBO) RM1,000 grant. It is expected that up to a maximum of 50,000 eligible entrepreneurs of small online businesses will apply for the grant.
On the web: Bernama
Tags: [Malaysia]
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