UAE's Du Shakes Up Organisational Structure

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UAE based mobile network operator Du says that it is putting in place a new organisation structure.

As part of the changes, a new Operations division has been created, integrating Operations Planning, Product Engineering, IT, Network, Customer Operations, and Technology Security Risk and Fraud Management under one business vertical.

The company has also enhanced its efforts in hiring more Emirati talent, which have already placed du at 32% Emiratisation, with 39% in senior management positions.

Elaborating on the development, Osman Sultan, Chief Executive Officer, du, said: "Starting January 2013, we have embarked upon our journey to take du to the next level by pursuing excellence and innovation in the way we do our business. I believe that what brought us to where we are today will not continue to take us where we want to be, unless we deliver more value to customers and keep on innovating the way we operate, the way we deliver our services, and the way we create products and services - all the while keeping in mind the constant change in customer behaviour and emergence of new forms of competition."

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Tags: du  United Arab Emirates 

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