Ruckus Wireless Deploying Wi-Fi Hotspots into 2,000 UK Pubs and Restaurants
Published on: 22nd Jan 2013
Note -- this news article is more than a year old.
A UK pub and restaurant chain has awarded a contract to Ruckus Wireless to fit Wi Fi hotspots into its 2,000 venues across the country.
To improve service efficiency and guest access, Marston's is installing Ruckus ZoneFlex dual-band 802.11n Smart Wi-Fi access points (APs) both indoors and outdoors.
"Marston's had installed Wi-Fi over three years ago and has always taken a very active and early adopter role in the use of technology in our operations," said Rob Derbyshire, operations manager for Marston's Telecom. "But since that time-with the rise of Wi-Fi-enabled devices of all shapes and sizes- the world had changed-making Wi-Fi no longer simply nice to have but rather a strategic necessity."
These Smart Wi-Fi products support line of business applications such as in-store electronic point-of-sale (EPOS) systems that staff access using tablet devices to provide a more flexible way to take orders, settle bills and provide a greater level of service.
Previously Marston's had installed in its pubs a single Wi-Fi access point based on conventional Wi-Fi technology. But recently, the demand for Wi-Fi access has increased as more users armed with more devices try to simultaneously access the network. This raised concerns over capacity, coverage and performance.
"Interference was becoming an issue. Coverage was becoming an issue. Reliability was becoming an issue," explained Derbyshire. "We needed a Wi-Fi system that could handle a large number of concurrent user connections, extend signal range, maintain stable connections and deliver higher aggregate throughput," explained Derbyshire. "Yet when it came to each vendor's offerings, these requirements seemed to compete against each other."
Marston's ultimately tested and selected the Ruckus ZoneFlex solutions and began its Smart Wi-Fi rollout. The Ruckus kit gave Marston's the flexibility to deploy standalone APs or multiple APs with local controllers - all of which could be centrally managed.
Looking forward, Marston's see endless possibilities to leverage its new, in-store, Smart Wi-Fi networks. "With carrier-class technology now in place, we view the network as a utility that we can use for almost any application we can think of such as multimedia delivery, location-based applications, push-to-talk voice for our staff - the list becomes endless," concluded Derbyshire.