Bango Inks Global Mobile Billing Deal with Telefonica
Published on: 17th Jan 2013
Note -- this news article is more than a year old.
Mobile payments service provider Bango says that it has signed a Global Framework Agreement with Telefonica to develop direct to bill payment services for mobile app stores. The partnership will combine Bango's payment platform with Telef nica's BlueVia Payment APIs connecting over 314 million chargeable customers worldwide to the Bango Payments Platform.
Trials of direct to bill in Telefónica operating businesses have proven its ability to drive sales.
Bango says that its platform generates higher payment conversion rates, especially from Wi-Fi-connected and other "off-network" devices. This is particularly important for the future of mobile payments as more than half of smartphones browsing app stores use Wi-Fi connections.
A key goal of the partnership is to accelerate the availability of a standardized and open payment platform for all app stores and content providers and to dramatically improve the customer experience. The platform will be available to all app stores, supporting operator-billing and other payment methods through a single, common platform.
Telefónica is rolling out direct to bill capabilities in its operating businesses and earlier this year announced global, framework agreements with Facebook, Google, Microsoft and RIM.
The partnership between Telefónica and Bango was negotiated by Telefónica's Financial Services and Global Partnership teams, based in Madrid and Silicon Valley and headed by Joaquín Mata and Wayne Thorsen, respectively.