UK Consumers Less Interested in Mobile Download Speed Than Reliability
Published on: 17th Jan 2013
Note -- this news article is more than a year old.
A survey of British consumers finds that the majority would not consider switching their existing mobile subscriber in order to gain faster mobile download speeds.
Instead cost remains the main reason (61%), with nearly a quarter (22%) wanting more reliable data connectivity and over a third (34%) simply wanting better network coverage wherever they are, according to research commissioned by Virgin Media Business.
So whilst forthcoming LTE services in the UK are essential for long term growth and prosperity, it's not such a hot topic for consumers, who's understanding of network technology and performance is limited as they favour looking at the price tags of contracts instead.
In fact, the understanding of mobile speeds is so low that nearly three quarters (71%) of the respondents had no clue of what data speeds they should be receiving with their current provider, let alone what might come in the future with 4G. With nearly a quarter (24%) of respondents having no idea if they get 3G connectivity as it should be or not, it's important for the industry to start to help educate the consumer on what they should be looking out for in terms of reliability and performance and begin to differentiate through more than just price.
George Wareing, director of mobile and broadcast at Virgin Media Business, said: "With so much investment being made into existing and future services, and huge expectations around what those advances will bring to the UK, it's time for telcos like us to work even more closely to deliver a blend of technologies that will not only improve existing 3G performance, but also ensure that 4G is the success everyone wants it to be."
The research was carried out with 2,000 consumers by Yougov.