Vodafone Kills Off the Crazy John's Brandname

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Note -- this news article is more than a year old.

Vodafone Australia has taken the decision to close down the long running Crazy John's chain of mobile phone retail outlets. Founded in 1991 by John Ilhan Vodafone bought a majority stake in the formerly independent retailer in 2008.

Vodafone said that it will continue to operate its own branded retail stores in future.

"During this transition period we are committed to ensuring a smooth transition for our customers and will do our best to redeploy as many Crazy John's retail employees as possible to work in one of our many Vodafone stores," it said in a statement. "It wasn't an easy decision to make but it is necessary to remain competitive and to ensure we focus our investment where our customers and people will benefit most."

When Vodafone took control of the company in late 2008, it had 120 retail outlets. It now has 61 stores, and it is understood that 40 of those will close, with the rest being rebranded as Vodafone outlets.

The retailer has around 400 staff.

Crazy John's was originally a dealer for Telstra, with 500,000 customers providing close to 10 percent of Telstra's mobile revenue - but legal disputes between the two companies lead to a switch to supporting Vodafone via an MVNO in July 2007.

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Tags: vodafone  Australia 

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