An Average of 80 IPhones are Stolen in London, Every Day
Nearly 10,000 mobile phones were stolen in London, UK last month, according to figures released by the Metropolitan Police as they start an advertising campaign to warn phones users of the risks.
Apple's iPhone makes up around half of all thefts, or an average of 79 iPhones per day.
The advertising highlights the importance of taking steps to protect phones, tablet devices, jewellery, cash and other valuables, and is timed to coincide with the start of the year when there is historically a rise in figures as children return to school and employees to workplaces.
Police statistics for mobile phone crime offences traditionally show an increase in the month of January compared to the month of December - in December 2010 offences stood at 8,078, whereas they rose to 8,613 the following month, in January 2011.
Last month's figures [Dec 2012] show 9,751 mobile phone crime offences, continuing the trend.
According to their analysis , victims of robbery are more likely to be male, whereas females are more prone to theft. The most common profile for all victims however is a young professional likely to be aged between 20 and 30, out and about in the capital at an entertainment spot or other public places.
Detective Chief Superintendent Simon Letchford, Territorial Policing crime lead for the MPS, said: "We're trying to make people think differently with this campaign - having your personal possessions on show gives robbers a chance to make easy money. If you are a victim you may lose things that have a personal value to you and which can't always be replaced, in addition to the cost of replacing items.
Phones are by far the most common item stolen. Between April and September, 2012, 28,800 iPhones alone (out of a total number of 56,680 mobiles) were reported stolen in London - this equates to 157 phones of all types being stolen per day, and 79 iPhones specifically being stolen on average per day.
One factor to take into account though is how many phones are reported as stolen, when actually just lost, or damaged in order to make an insurance claim. The insurance industry is clamping down on that form of crime as well.