Intertainment Media and Avenza Acquire Poynt Assets and Patents

Published on: 14th Jan 2013

­The Canadian tech investor, Intertainment Media and mobile mapping developer, Avenza Holdings have set up a joint-venture to buy the assets of location based advertising supplier, Poynt.

Fo9llowing a recomendation from Poynt's receivers, a new private company has been formed by Intertainment Media and Avenza Holding to operate the assets.

Poynt has a number of early stage patents granted in their key business areas and an international user-base of its location based mobile application.

Moving forward, the new private company will in part be focused on the development of geographic based localization opportunities as well as accelerating its patent protection efforts - which is often code for more lawsuits.

"We are very excited to have the opportunity to acquire the Poynt platform and its assets and continue to move forward with its leadership position in the global localization arena in partnership with Avenza's worldwide expertise in mapping and location services," said Mr. Anthony R. Pearlman, President and Chief Operating Officer Intertainment Media Inc.

Mr. Anthony R. Pearlman has been appointed by the partners as Chief Executive Officer of the new enterprise.

 

Tags: [poynt]  [location based services]  [Canada]