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Apple Reportedly Working on Low-Cost iPhone for Developing Markets

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Note -- this news article is more than a year old.

Apple is reportedly working on a low cost version of its iPhone handset for launch later this year as the company seeks to push sales into developing markets.

The company has long been rumoured to be working on some sort of cut-down device, so the reports are not without foundation. Bloomberg News reports that the company has been working on the device since January 2011 - which may have been the source of the earlier rumours.

Citing a person familiar with the plans, Bloomberg wrote that Apple has been particularly interested in building a lower-cost model with less-expensive components as a way to appeal to customers in emerging markets.

Apple has traditionally stuck fast to the high-end market for all its products, but the bulk of the mobile market is low to middle end products, and Apple's arch-rival Samsung is increasingly dominating that market as Nokia's star wanes.

Apple was also considering a more versatile version that would work on multiple wireless networks, according to people who were briefed on the plans.

On the web: Bloomberg News

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Tags: apple iphone