Nomophobia Grips Canadian Smartphone Users
The love affair between Canadians and their smartphones intensified in 2012 as nomophobia - the state of stress caused by being away from your smartphone - has gripped Canadian smartphone users.
Sixty five percent say they feel naked without their smartphone and Internet access. A little over half sleep with their device next to them, and 82 percent use their smartphone in the bathroom. Over half say they check their mobile device before brushing their teeth in the morning.
Looking ahead, these Canadians predict a surge in attachment to their mobile devices and wireless connectivity. Eighty percent believe people will choose their wireless device to go online versus their desktop computer.
"Consumers are absolutely passionate about their online connections. And, that's only expected to increase as technology advances," said Reade Barber , Vice President, Mobile and Fixed Internet at Rogers Communications. "From mobile banking and work flexibility, to downloading the latest e-book or watching the big game on the go, Canadians are doing more online today and will be even more connected in 2013 and beyond and as they sign up for the fastest Internet speeds and the latest connected technologies."
According to those surveyed, the top technology trends and predictions include:
Canadians watch more TV and movies anyplace: Over half (52%) said they increased the amount of TV and movies they watched over the Internet at home in 2012. Men were almost twice as likely as women to watch TV and movies on their mobile devices while on the go. Eighty-six percent of young adults and 43 percent of those surveyed caught Gangnam Style on YouTube. Over the next five years, the majority of those surveyed (65%) expect to have seamless connections that allow them to go from room to room without missing a second of a TV show, movie or game.
Canadians to get more time back in their day: Most feel that wireless network speeds have improved in the last year and by 2017, almost half expect to save at least two hours a day by using faster home and mobile Internet.
BYOD - Bring Your Own Device - on the rise: Over half (55%) said they were able to use the device of their choice at work or for work-related purposes in 2012. Seventy-two percent believe that the majority of Canadians will be able to use their preferred mobile device at the office within the next two years.
More Canadians to work from home thanks to cloud services and faster mobile speeds: Fifty-nine percent of respondents predict that over the next two years Cloud services-combined with faster mobile networks- will mean more Canadians will work from home.
Canadians making more mobile payments: More than one in ten used an app to pay for a purchase in 2012. The majority of those surveyed (67%) think that within two years most Canadians will use mobile devices to pay for purchases and save money.
More digital and less paper - increased use of e-books and online magazines: In 2012, 10 percent of those surveyed downloaded a racy novel to a mobile device - and must have liked it - since the majority (78%) think e-book sales will explode. Expect more room in the recycling bin as 77 percent predict more Canadians will do their magazine reading on their tablets in 2013.
Buffering to be as old school as dial up Internet: In 2012, ten percent of respondents said they updated to faster mobile Internet speeds, signing up for the next gen network LTE, and 22 percent said they upgraded to an LTE device. That is expected to jump, with 80 percent predicting that more Canadians will sign up for the fastest internet speeds available in 2013. The result? The strong majority (71%) predict that buffering on a wireless device will be as old school as dial up Internet. And in the next five years, more than three quarters (76%) believe the overwhelming majority of Canadians will download files in seconds using the fastest mobile Internet technology in the world.
All about integration - technology ecosystems like Windows 8 gaining ground: The majority of those surveyed (82%) believe that in 2013, integrated technology systems that seamlessly connect two or more devices, will increase in popularity. These include mobile Internet ecosystems like Mac computers integrated with iPhone or Windows 8 software from your desktop at work or home and/or tablets integrated with Windows 8 smartphones.