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London's Black Cabs to Become Mobile Wi-Fi Hotspots
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London's famous black taxi cabs could soon come fitted with built-in Wi-Fi hotsports after the local transport authority granted approval for the hardware developed by a London start-up firm.
Eyetease says that it has spent over 2 years developing the service, which provides drivers and passengers with free access to Wi-Fi services whilst on the move.
The free wifi service, named CabWifi, uses a "ads-for-access" model, prompting passengers to watch a short 15 second advert before gaining access to 15 minutes of internet access. Drivers, with a separate login are also able to benefit from the service and off-set the high cost of data charges incurred from using taxi apps, which some drivers claim have doubled their phone bills in recent months.
Founder and CEO, Richard Corbett, mentions "this is really great news for London. With dwell times averaging 15 minutes in the back of a taxi, what better way to pass the time than to use your laptop, tablet, book reader or phone with guilt free internet access."
Eyetease is already in conversations with several major consumer brands (including a global credit card company and a leading mobile phone manufacturer) to sponsor the roll-out of CabWifi network which is expected to begin in early 2013.
Eyetease is also in the process of approving another technology, named the iTaxitop. An evolution to the New York "taxitop" concept, the iTaxitop is a digital rooftop advertising service enabling ads, news and public information to be updated wirelessly and broadcast across double sided digital screens with geographic and time specific accuracy.
Eyetease hopes it will be trialed in early 2013, pending Transport for London approval.
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