Tyntec Expands Bulk SMS Capacity
Published on: 7th Dec 2012
Note -- this news article is more than a year old.
Bulk SMS sender Tyntec says that it has increased its global network coverage by 16% to 750 mobile networks globally.
In addition to the company's increased geographical coverage, tyntec said that it can offer a greater range of routing options for clients, increasing reliability by enabling greater redundancy and also creating more flexible pricing options.
The increased coverage is being driven by demand, particularly from the Internet industry, for large-scale, international SMS capabilities, with large Silicon Valley internet companies extending popular e-mail and social networking services with SMS especially into emerging markets. Facebook is, for instance, using SMS to extend their reach in developing countries and Twitter enables users to tweet via text messaging.
The Application to Person (A2P) messaging market is growing rapidly, with analysts such as ABI research estimating that social networks and portals will be generating 314 billion SMS messages in 2015 and Mobile Marketing Watch forecasting that A2P SMS will overtake person-to-person SMS in 2016. This A2P sphere is seeing a wide variety of use cases driving demand - from alerts for services such as calendar or birthday reminders to social media updates and coupons.
"With our expanding footprint and ten-plus years powering many of the world's largest SMS networks, our global network expansion and full SMS coverage into major markets such as the US, Canada and Brazil is a huge milestone for us," said Thorsten Trapp, co-founder and CTO of tyntec.