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Mobile Email Opens Jump 50 Percent Over 2011 During Cyber Week 2012
Published on:
Nearly half (45%) of emails send by US retailers during the days before and after Thanksgiving were opened on a mobile device, up 50 percent from the same busy shopping week in 2011.
In addition, the number of emails opened on tablets during the so-called "Cyber Week" doubled over the past year. Also, tablets saw 10.08 percent click-through rate, while the click-through rate on phones was 9.98 percent.
Data from Knotice's latest Cyber Week report is based on a sampling of approximately 2.8 million emails sent from November 20 to November 26, 2012 and during the same time period in 2011 and includes data on opens by time of day, by device time (phone and tablet) and more.
The analysis also found that Apple's iPhone and iPad remain the most popular devices for opening email, with the iPhone netting 23.93 percent of opens, and the iPad 15.81 percent.
Tags: [USA]
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