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China Mobile Developing Own-Brand Mobile Phones

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China Mobile plans to start selling phones under its own brandname, but plans the new handsets to fill gaps in the market that the company feels are not served by other handset vendors.

During the China Mobile Global Developers Conference 2012 held in Guangzhou, Li Yue, chief executive officer of China Mobile, said it is definite that China Mobile would develop mobile phones and accessories under its own brand.

"However, we will not compete with other industry mobile phone vendors," Li said. He took the US-based Wal-Mart Stores as an example. "When Wal-Mart sells other producers' merchandise, the company also provide customers with its self-branded products." he noted.

Li also confirmed China Mobile is expecting to cooperate with Apple.

"Apple is one of the greatest terminal manufacturers around the world. We started making contact in 2007," Li said. "China Mobile and Apple still have to solve many issues, such as the business model, articles of cooperation and revenue division, but I believe we will reach an agreement eventually," Li added.

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Tags: china mobile  China