News Corp to Close Down Tablet-Based Newspaper
Published on: 3rd Dec 2012
Note -- this news article is more than a year old.
An attempt by News Corp to develop a tablet first newspaper seems to have failed after the company said that it will close the service less than two years after it was originally launched.
Developed in the fervor of hype when the Apple iPad launched with talk of how tablets would save the newspaper business by enabling them to charge for online content, the service, branded as The Daily apparently struggled to sign up those essential paying customers.
In a statement, the company said that "unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term."
News Corp announced that it will cease stand-alone publication of the app from December 15th. The technology and other assets will be folded into another of News Corp's newspapers, the New York Post.
Jesse Angelo, the founding Editor-in-Chief of The Daily and long-time Executive Editor of The New York Post, will assume the role of Publisher of The New York Post.
The Daily had an estimated 120 staff of journalists, developers and sales teams.