Samsung Retains Top Spot in US Mobile Phone Market

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Samsung has retained its top spot in the US mobile phone market with 26.3 percent market share according to comScore. Google Android continued to lead among smartphone platforms accounting for 53.6 percent of smartphone subscribers while Apple secured 34.3 percent.

For the three-month average period ending in October, device manufacturer Samsung ranked as the top OEM with 26.3 percent of U.S. mobile subscribers (up 0.7 percentage points).

Apple ranked second for the first time on record with 17.8 percent market share (up 1.5 percentage points), followed by LG with 17.6 percent share, Motorola with 11 percent and HTC with 6 percent.

Top Mobile OEMs

  Share (%) of Mobile Subscribers
Jul-12 Oct-12 Point Change
Samsung 25.6% 26.3% 0.7
Apple 16.3% 17.8% 1.5
LG 18.4% 17.6% -0.8
Motorola 11.2% 11.0% -0.2
HTC 6.4% 6.0% -0.4

Smartphone Platform Market Share

121.3 million people in the U.S. owned smartphones (51.9 percent mobile market penetration) during the three months ending in October, up 6 percent since July.

Google Android ranked as the top smartphone platform with 53.6 percent market share (up 1.4 percentage points), while Apple's share increased 0.9 percentage points to 34.3 percent.

RIM ranked third with 7.8 percent share, followed by Microsoft (3.2 percent) and Symbian (0.6 percent).

Top Smartphone Platforms

  Share (%) of Smartphone Subscribers
Jul-12 Oct-12 Point Change
Google 52.2% 53.6% 1.4
Apple 33.4% 34.3% 0.9
RIM 9.5% 7.8% -1.7
Microsoft 3.6% 3.2% -0.4
Symbian 0.8% 0.6% -0.2

Mobile Content Usage

In October, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.5 percent of subscribers (up 1.9 percentage points), while browsers were used by 52.7 percent (up 1.5 percentage points).

Accessing of social networking sites or blogs increased 1.5 percentage points to 39.4 percent of mobile subscribers.

Game-playing was done by 34.1 percent of the mobile audience (up 0.3 percentage points), while 28.7 percent listened to music on their phones (up 0.4 percentage points).

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Tags: samsung  android  apple iphone  smartphone  USA 

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