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40% of Brits Wont Pay for Mobile Apps

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Two fifths of Britons never download paid for apps on their Smartphone or tablet device, according to a survey of 2,600 smartphone owners by MyVoucherCodes. All the respondents had downloaded apps in the past 6 months.

Respondents were initially asked how often they paid to download apps, to which 41% said 'never'. 32% said that they only did so occasionally, whilst 27% said that they did so regularly.

Those who said that they never paid for apps were asked to explain why this was the case, to which the majority, 53% said that they didn't think that they were 'worth' it. However, 29% explained that they simply 'couldn't afford' to pay for apps.

The respondents who said that they would occasionally pay for apps were asked what type of apps they would be most likely to pay for, to which the top answers were as follows. Respondents were allowed to choose more than one answer.

  1. Social Networking Apps - 71%
  2. News Apps - 64%
  3. Games - 59%
  4. Sport/Fitness Apps - 57%
  5. Food/Recipe Apps - 51%

Those who said that they did pay for apps were asked to state how much, on average, they paid for apps each month; to which the average answer was '£5.20'.

Mark Pearson, Chairman of MyVoucherCodes.co.uk, had the following to say about the results: "It was quite interesting to see how many people don't actually pay for apps. They can seem quite expensive at the time, but when you consider that some are just 69p, it's not all that much in the grand scheme of things!"

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Tags: mobile apps  app store  UK