TIM Brazil Launches Own Label App Store
Published on: 26th Nov 2012
Note -- this news article is more than a year old.
Opera Software has announced a partnership with TIM Brazil to launch the TIM App Shop which brings offers a collection of mobile applications. The TIM App Shop is now pre loaded on all mobile devices sold by TIM and accessible to close to 70 million subscribers of TIM throughout Brazil.
The TIM App Shop offers more than 55,000 apps, both free and paid, on most devices and platforms, including Android, Java, Symbian, BlackBerry and iOS. The store provides a wide variety of apps ranging from social media, news, weather, games and sports in both Portuguese and English.
"Our goal with the new TIM App Shop, powered by Opera Software, is to increase access to different applications and further enhance the use of mobile devices by our customers," said Fabio Cristilli responsible for the Internet segment, Handsets and VAS in TIM Brazil.
Opera and TIM have been working together to bring the web and apps to the Brazilian population. From an earlier partnership announced in 2010, TIM has offered the Opera Mini browser, co-branded as "Navegador TIM", as a cheaper and faster way to browse the mobile web, no matter the device or platform.
"Over the past few months, Opera has put a lot of effort into perfecting its mobile app store," said Lars Boilesen, CEO, Opera Software. "This marks the first time we're partnering with a Latin America carrier for app distribution, and we are excited to work with TIM once again to bring the wide portfolio of apps for Brazilians to go on a shopping spree."
Opera provides the platform for the TIM App Shop, storefront merchandising and commerce capabilities, as well as the ability to pay for apps though carrier billing to facilitate a smooth experience for the user.