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Telefonica to Standardise Global Video Services on Microsoft Platform

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Telefonica has signed a global agreement to use a Microsoft platform for all video entertainment services going forward.

Based on the Microsoft Mediaroom platform, the video service will deliver TV services over both managed (IPTV) and nonmanaged ("over the top") networks to a range of consumer devices, including smartphones and Microsoft's Xbox games console.

The first deployments are taking place in Brazil, Chile and Spain, and Telefonica anticipates extending the deployment of TV services to a number of other countries over the next few years.

The video platform also provides a range of advanced features to TV subscribers, including time-shifting and multiscreen among others, enabling Telefonica to take advantage of its multidevice capabilities.

"Telefonica is a close partner to Microsoft, and the Global Video Platform, based on the Microsoft Mediaroom platform, will enable them to grow their business and reach new audiences," said Tom Gibbons, corporate vice president, Operator TV Business, Microsoft.

Because the Mediaroom platform includes technologies such as Microsoft PlayReady, Internet Information Services Smooth Streaming and Microsoft Silverlight, the delivery of TV services across these various networks and to multiple screen types can all be done via one common technology infrastructure. This is expected to result in significant efficiencies for Telefonica in time to market, cost of delivery and overall scale.

Earlier this month, Telefonica launched its premium Internet Protocol television (IPTV) service in Brazil, which follows a similar launch in Chile in October. Both services, Vivo TV Fibra in Brazil and Movistar IPTV in Chile, are the first IPTV deployments that take advantage of the new platform and its capabilities. In November 2011, Telefonica and Microsoft launched the first service enabled by the platform: Movistar Imagenio on Xbox 360. It provides subscribers with 12 linear channels focused on sports, including the Spanish First Soccer League (Liga BBVA) under Canal+ Liga Channel.

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Tags: telefonica  microsoft  mobile tv  Brazil  Chile  Spain