Touchscreen Only Smartphones Dominate UK Mobile Handset Market

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UK sales of touchscreen only handsets increased by over 25 percent year to date in September 2012 according to GfK.

As a prominent feature on a number of new model launches, the touch only form factor continues to cannibalise traditional 3x4 key phones. Nearly 90 percent of the contract market is made up of touch screen only handsets, compared to almost two thirds in 2011.

The majority of the touchscreen only sales are in the contract market, which is the more affordable choice for consumers. In addition, most touchscreen phones are in the high end price point. However, they are slowly moving down the price points and increasing within the prepay market, making up almost a third of prepay handsets.

GfK account executive, Hussein Elsheibani comments: 'Throughout 2012, touchscreen-only phones in this category have established clear dominance in the market, driven by the success of high end models. It is not only the touchscreen hardware, but also the software that comes with it that appeals to consumers. The touchscreen enables the consumer to use their handset for multiple purposes with the amount of applications being developed increasing immensely. This combination of a quality touchscreen and applications has been key to the uptake of touchscreens and will be key to the continuation of the uptake in the consumer market.'

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Tags: UK 

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